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what 1-2 challenges do you feel are the BIGGEST ones advertisers (both brand and agencies) will face in the near future? Be detailed in your response and be sure to provide the "​‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍​WHY" behind your responses! https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/30/top-5-marketing-trends-for-2024/?sh=4a9ff5154e43 https://www.forbes.com/sites/forbesagencycouncil/2022/02/23/how-10-agencies-are-adapting-to-recent-market-shifts/?sh=422c9133754​‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍​2

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