Question
National Business Environments
An American
technology company has been readying its new product for global distribution.
Its global headquarters is located in Denver, Colorado. It wants to
successfully launch its business internationally and needs to choose and
research 3 countries—that is, 1 in the Middle East, 1 in Asia, and 1 in Latin
America—so that it can sell its new product in these markets. Answer the
following questions:
•What are some of the differences
between the cultures of the countries that you need to understand from a
business standpoint?
•How would you facilitate
collaboration between these cultures?
•Can you apply a U.S. management style in these
countries? Why or why not? Identify some multicultural supervisory skills that
you would recommend to build teamwork.
•After studying the cultures of these
countries, should you move forward with your business plan? Why
or why not?
Expert Solution
Expanding a business globally
can be exacting, as it requires an acute comprehension of the different
cultures and customs in the countries where the business is planned to be
launched. An American technology company based in Denver, Colorado, is
preparing to launch a new product globally and needs to select three countries
– one in the Middle East, one in Asia, and one in Latin America. To
successfully launch a business internationally, it is vital to understand the
cultural differences between the target countries and adapt management
practices and strategies accordingly.
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