The Impact of Virtual Try-On Tools on Female Online Purchase Intentions for Beauty Products

W​‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍​rite a literature review for a dissertation. About how female consumer demographics and psychographics (the basic ones that resonate with this technology and might have an existing tested scale) influence their perceptions (perceived hedonic value, perceived utilitarian value), in the context of using virtual try-on tools as a visual media format for beauty products.

If the literature did not tackle this effect clearly, then this ​‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍​is a good gap in previous literature that could justify our current study. Therefore, we should discuss these characteristics' effects on perceived values in a similar context. There is no need to include an introduction and conclusion. Please do not create too many paragraphs.

PLEASE do not include AI-generated content at all; it is not tolerated and will be checked by the university's Turnitin software for both AI and similarity​‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍​.

 

• The Impact of Virtual Try-On Tools on Female Online Purchase Intentions for Beauty Products