Marketing Research - Market Analysis

T‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍his paper has two parts; the business plan introduction is attached, and the assignment is based on that. Please use the business plan and business name. Part 1 (2 pages) Using attached questionnaire:

1. Consolidate the information collected and analyze it to determine trends, preferences, and patterns. You can use this to guide your product and business model development

2. Summarize your market research study in a "Report to Management," describing your survey approach, summary of findings, and conclusions/recommendations for product and business model development. 

Part two (2 pages): Follow the principle o‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍f "drill down" when composing this assignment. Start with a high-level overview of your entire market, and then drill down into successively smaller and more detailed segments. Select your target market segment and describe it in detail, providing an outlook for the anticipated demand it will offer. Describe your competition in detail to enable the reader to assess the degree of difficulty you will encounter in capturing market share. For your submission, you need to include the following: Industry analysis Market segmentation Target market size and trends Buyer behavior Competitor analysis (Edibble Arrangements‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍)

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