Prepaid National Card

prepaid national card

There is a project (prepaid national card), that is ready to issue in all local banks in Qatar, and the aim is to make this card attractive for users. 

The plan is to increase transactions on this card by 6% or more each year. Inset the ideas in Bullet point

below is a list of examples to help you, rewrite these ideas in your own way and add more:

 First-year. (add ideas on how to make issuing process more visible for users, ex points listed below + add new 2 ideas more) (exclude the ideas of adding a new app or doing the registration and issuance online, because it's issued by all banks and will be integrated into the Qatari bank's App )

Add a feature that customers who have already accounts at one of the banks in Qatar, can open the Himyan card from their own bank app (an option to apply for a national prepaid card in the bank app) or phone call and immediately activated it (because the customers are already identified in their bank) no need for this process

Shorter Lead time issuance, at the same time (give example)

Issuance can be done In all main branches not just one branch (ex malls )

Doing a survey at the end of each year in order to ()

Intensive marketing campaign ex (insert option applicable in Qatar and will work probably), most people are unaware of this national prepaid card.

Add reward points (this option already exists but the rate is not determined), but create a table comparing all reward points offered by Qatari banks and indicating how many points are earned for each QR spent (for example, how many points will be earned for every 10,000 QR?  In order to compete with and outperform peers (local banks). Choose better rate

 Second-year (add new ideas at least 3 rather than points listed below)

Ex More Partnerships, ex with delivery applications like Rafeeq and Snoonu, ex free delivery

targeting students at universities (ex-partnership with Qatar University) (explain briefly how It will work) (add ideas

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• Prepaid National Card