Question
Business Idea Pitch: Safety Application for Women
CW3 -
Business plan – 3000 words (50%) Monday 26th April 2021,
4pm
You are
to produce a 3,000 word document (+-10%) in the form of a business plan. This
can be based on your previous 500 word submission or an entirely new idea. You
must demonstrate your ability to engage with both academic and business
literature to justify your decision-making processes. Style guides are
contained within the lecture conducted on 'Writing the Business Plan' from the
second semester, and ideas for analysis are contained within the slides from
Week 20 entitled 'The Precis'.
Students
are required to:
-
Leverage class lectures, readings and concepts into an individual report,
demonstrating an ability to synthesise complex ideas in order to support a
coherent argument
-
Identify and evaluate appropriate issues within academic literature for
analysis and evaluation, identifying issues or weaknesses in your business idea
which must be addressed
Assessment
criteria:
-
Independent research and breadth of knowledge
-
Strength of analysis and critical independent thinking
- Ability
to formulate a coherent argument based on an analysis of empirical/theoretical
worl
- The
formulation of appropriate, well-balanced conclusions
-
Presentation style and appropriate use of academic language/tone
The
business plan document must identify the existence of a problem via an analysis
of appropriate literature, present a solution to said problem in the form of a
business idea, and an analysis and evaluation of said business idea via the use
of academic concepts from the lecture series.
Guide to structure:
The structure of the submission should be based largely on the 500 word business plan from earlier in the term, but significantly expanded. The suggested structure is as follows:
1. Introduction – what you will argue in the plan (250 words approx.)
2.Literature Review or Market Contextualisation – what are the problems you are addressing i.e. what demand are you showing exists. In class, we called this the ‘spinning plates’ approach. (800-1000 words approx.)
3.The Business idea - what is the solution you have come up with to solve the problems you highlighted in section 2? (250-500 words approx..)
4.The Analysis – choose two or three tools from the lecture series (but combinations of tools are particularly encouraged) from across the spectrum of tools (encompassing practical and theoretical) to explore the viability of your idea and to critically evaluate it (1000-1500 words approx..)
5.Conclusion (250 words approx..)
Expert Solution
Where various
forms of business development and growth exist, such as organic, internal, and
partnership growth, strategic business development and growth are of focus in
this case. Strategic business development describes the identification of
viable opportunities for social problems. Since a business can be defined as
the provision of goods and services in exchange for money, the viability of the
services to answer consumer needs gives strategic advantages to the development
of the business. Therefore, this paper describes the viability of answering
women's needs for their safety. The term women's safety has become more popular
in recent ages due to awareness creation of the problem. Although women have
been vulnerable to insecurity for a long time, advancements in human rights,
such as the creation of organizations like the United Nations Women, have not
only seen further awareness of the problem of women's insecurity but have tried
developing solutions to this. One of the major problems women face in both
urban and rural settings is sexual violence and harassment. This not only
includes rape but even inappropriate conduct, which often leads to rape.
Furthermore, this creates fear for women in public spaces where such insecurity
may happen. To further illustrate the problem, police and law enforcement are
limited to quickly attending to such cases and even finding out about them.
Thus, a solution is needed to answer women's safety needs. Women in such cases
may also be vulnerable to dial for help and share location information. The use
of Android applications well fits this puzzle, which can quickly send help and
the appropriate location information. This paper shows the business viability
of answering the problem through phone safety software development. Also, the
business idea's viability is determined through a thorough analysis of its
strengths and weaknesses and its other elements. This paper analyzes the idea
using SWOT analysis and Porter's five forces. Therefore, creating a mobile
safety application for women remains a potential business idea that needs to be
identified.
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