The Boxed Water Brand

Boxed water has been growing in popularity recently, and for a good reason. Consumers are buying bottled water because they cannot trust tap water, which is a huge market. Companies have benefited from this rise since they can sell their products without competition. Boxed water is taking advantage of this by selling its product in a recyclable box that looks good. They are also selling the water for much cheaper than bottled water companies, thus eliminating the competition. Boxed water is a large industry that is growing rapidly. Boxed water is gaining popularity due to the convenience of carrying it to places such as schools or the gym and not paying for plastic bottled water. For a better insight into the boxed water brand, it is crucial to examine its current marketing strategy and implementation. Additionally, reviewing the problem of low differentiation and developing recommendations to battle the challenge is also essential.