Global Marketing in the 21st Century

1.What are some of the key marketing strategies mentioned by Mr. Abenante to compete in a 21st-century global economy?Marketing strategies are essential to any existing company. The rationale behind this is that one may develop goods and services with the highest potential of generating a profit by using a marketing plan as instanced by Mr. Abenante (New York Stock Exchange, 2013). This is so that marketing strategy may begin with market research, which considers one's ideal target client, what competitors are doing, and potential global trends (Zabojnik, 2018). The VP of Brands and Insight mostly revolves around enhancing their branding by expanding past the local needs to meet consumer requirements in different geographies (New York Stock Exchange, 2013). This is a means of making the brand relevant and, as such, enhancing the company's equity to be among the topmost brands worldwide (New York Stock Exchange, 2013). Moreover, he emphasizes that as a marketing strategy, one should look up to top brands and focus on similarities that matter, such as grand purpose, a creative idea used as a springboard for narrating the company's life purpose, and relevant roles that the company and its product will play in people's lives across all geographies.