For your
submission using your business plan template, you need to include the
following:’
*A description of the marketing plan – what is your product or service?
*Points of differentiation
*A positioning plan in the
marketplace
*A pricing strategy
*Advertising methods
*A promotions
program
*A public relations strategy
*Sales strategies ***See
attached files for business explanation and marketing research References
Barringer, B. R. (2014). Preparing effective business plans: An entrepreneurial
approach (2nd ed.). Pearson. Chapter 7: Marketing Plan