Company
background (worldwide and Australia)– including history, development and
growth, timeline of the company Situation analysis External environment
(a) - to identify potential opportunities and
threats in the ‘Context’ you will conduct a PESTLE and Five force analysis
(worldwide and in Australia). The PESTLE is forward-focused and what you are
looking for here are factors that will impact the company over the next 3 to 5
years. It is important that you use current and credible
information from our databases and industry reports and critically evaluate
your findings rather than just describe them. Summary and preliminary analysis:
In this section, you will synthesize the findings from your PESTLE and Five
forces and discuss how the PESTLE factors will influence each of the Five
forces going forward. You should conclude this section with a summary of the
opportunities and threats that you have found so far. industry the company
operates in is prepared meal
Marley Spoon brings tasty dishes and fresh ingredients directly to
customers' homes. The major goal of the online e-commerce site is to make
cooking an easy effort for clients so that they can prepare delicious meals at
home. The company was formed by Fabian Siegel and Till Neatby, and it has since
grown significantly. Customers receive weekly recipes developed and tested by
the company's designers and chefs. PESTEL Analysis is a strategic management
technique that Marley Spoon strategic managers may use to make smart decisions.
Therefore, it is crucial to find out Marley Spoon's history, development, and
growth to identify potential opportunities and threats in conducting a PESTLE
analysis and Five force analysis to discuss how both analyses will influence
each other