Question
Qatar airways
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for information about this six points about Qatar Airways ill send 2 pictures
of the points I marked in green highlighter and ill send you
the whole project file just to get an idea but I highlighted what u need to
search for Understand
the Company: Company situation Analysis SWOT Analysis.
Understand
the customer. Make use of a customer empathy map or a customer
journey map. Analyze the market.
Analyze
the competition. Analyze market positioning.
STP
and 3 Cs analysis.
Analyze
market environment and personnel.
Analyze
7 Ps of the Marketing Mix and 7 C's of Marketing. Analyze the financial
situation Internal Marketing (Company & Employees)
External
Marketing (Company & Customers)Executive Summary
Company
situation analysis: Business Objectives, Mission, Vision
Include
the Unit learning objectives that would be applicable to each project
component. Internal Marketing (SW)
External
Marketing (OT), (PESTEL-C)
Interactive
Marketing (Customer Analysis)-(Customer empathy map/Customer journey map) STP:
Marketing Segmentation, Targeting and Positioning
Competitor
Analysis. The Services Marketing triangle.
BCG
Matrix/ Ansoffs Matrix
Financial
Budget
Communication
Plan
Adopt
the best strategy
Conclusion
Reference
list
In-text
references/citations are mandatory
Use of
models/concepts:
Service-Profit
Chain in Unit 1 (Chapter 1)
Integrated
Model of Services Marketing Strategies in 5 parts in Unit 1 (Chapter 1)https://www.educba.com/service-marketing-strategies/
Factors
influencing customer expectations from the service in Unit 2 (Chapter 2)
Servuction System in Unit 2 (Chapter 2)
Servqual
Model in Unit 2 (Chapter 2)
Use of
templates:
Expert Solution
Qatar
airways is the flag carrier of the airlines in the country. It is headquartered
in Doha and flies to over 150 countries.
The company was established in 1993, and has continued to grow immensely
overtime. It has continued to diversify
the countries that it flies to which is a major factor that facilitates its
growth (Fetais et al., 2020).
Additionally, people also appreciate good customer service. It has struck deals
with various companies that also share a vision with it. Ideally, there are a
lot of different factors that get the credit for the growth and development of
this company. At the same time, it is also important to work on identifying
ways in which the company can continue to grow and serve more people. The
country has a so developed a customer service centre which has facilitated an
improvement of its services. Below is an
analysis of the marketing methods of the company, as well as a SWOT analysis.
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