Mobile Technology and Marketing

Mobile social media refers to a class of digital advertising apps that enable users to create and distribute user-generated material. Companies using this marketing method will know their consumers' space or time information. This information could be their current geographical position in space or time. There are four categories of mobile social networking applications, according to Kaplan. They are categorized based on the user's unique location and if they obtain and interpret it immediately. Slow-timers, space-timers, space-locators, and quick timers are the different types of mobile social media apps. Slow timers are neither time nor place sensitive, whereas space timers are both space and time sensitive. In contrast, quick timers are time-sensitive only, while space locators are location-sensitive only. Therefore, it is crucial to analyze how mobile technology's time and space aspects are altering marketing.