Question
Marketing Research Techniques
In his
book, Blink: The Power of Thinking Without Thinking, author Malcolm Gladwell
argues that hallowed marketing research techniques such as focus groups aren’t
effective because we usually react to products quickly and without much
conscious thought; thus, it’s better simply to solicit consumers’ first
impressions rather than getting them to think at length
about why they buy. What’s your position on this issue? Create a discussion
post based on discussion item 4-22 in the text on page 142. (Blink: The Power
of Thinking without Thinking). Respond to two classmates' posts. Include
support from course readings and additional research from at least two
scholarly sources.
Expert Solution
Gladwell's argument on the
ineffectiveness of marketing research techniques such as focus groups substantiates
the use of techniques such as soliciting consumers' first impressions.
Therefore, analyzing the benefits of this approach and ways to enhance focus
groups is crucial for effectively applying these techniques.
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