Creating a Brand

Brand image entails the perception of customers regarding a particular brand based on their experience with the product or service, interaction with the product/ service, or their beliefs regarding the product. Different customers have different perceptions of a brand, so businesses must consistently enhance their brand image to enhance customer experience. The business plan will focus on the "speed, classy, extra features for computer and affordable" brand in the smartphones category. The brand is created because, as technology advances, people require smartphones that are affordable, classy, and have the high internet speed to enhance faster communication, conducting of business, and participation in virtual meetings.

Smartphones provide various services, including communication, research, conducting e-commerce, participating in virtual meetings, and improving the business relationship with customers and suppliers. Therefore, to establish a brand image that could offer a competitive advantage, one has to consider factors such as speed, affordability, and standard. For instance, most of the brands offer affordable products but compromise quality or offer quality products at a higher price. Therefore, to create a high position in the customer's perception regarding the brand, it is crucial to incorporate unique characteristics such as "extra computer features" such as Skype, formatting tools, and high-speed processors (Altangerel & Munkhnasan, 2019). The brand image is mainly created to attract a wide range of customers, making it easy to penetrate the market with new products and services under the same brand, enhancing customers' confidence in interacting with the products, and enhancing customer experience, satisfaction, and relationship with the business (Kim & Chao, 2019). In addition, a good brand image enhances the company's credibility in the industry, increases word-of-mouth marketing, and increases the effectiveness of advertising. Thus, the "speed, classy, extra features for computer and affordable" brand image could significantly impact the telecommunication industry to create favorable competition.

The telecommunication industry mainly produces mobile phones, peripheral devices, and phone services. Technology advancements have led to rapid growth in the industry as consumers' demand and desire for better features increased (Maisyarah, 2018). Therefore, while penetrating the telecommunication industry, a business has to establish a brand image capable of enhancing competition in the highly competitive market. It is also crucial to analyze the target market needs to enhance brand recognition and advertising effectiveness. In this case, the target market would be middle-class individuals who highly depend on technology/ mobile phones to conduct business, communicate, attend virtual meetings or interact with colleagues, customers, and suppliers, as they will require affordable smartphones, quality, high internet speed, and offer extra computer features to enhance performance (Maisyarah, 2018). Thus, the telecommunication industry is highly competitive, hence the need to establish a positive brand image to earn a wider market share.

The business plan will focus on the brand image of "speed, classy, extra features for computer and affordable" in the category of smartphones. The brand image could significantly impact the telecommunication industry to create favorable competition. The brand image is mainly created to attract customers, enhance market penetration, enhance customers' confidence in the products, enhance the company's credibility in the industry and increase advertising effectiveness. Technology advancements have led to rapid growth in the industry as consumers' demand and desire for better features increased. Therefore, a business has to establish a brand image capable of enhancing competition while penetrating the highly competitive market. Therefore, brand image is critical in enhancing performance by increasing market and sales.

References

Altangerel, U., & Munkhnasan, T.-A. (2019). Relationships of brand image, customer satisfaction and brand loyalty: In case of telecommunication sector. International Journal of Business Management and Economic Review, 02(03), 39–48. doi.org/10.35409/ijbmer.2019.3948

Kim, R. B., & Chao, Y. (2019). Effects of brand experience, Brand Image and Brand Trust on Brand Building Process: the case of chinese millennial generation consumers. Journal of International Studies, 12(3), 9–21. doi.org/10.14254/2071-8330.2019/12-3/1

Maisyarah, R. (2018). Analysis of the determinants competition oligopoly market telecommunication industry in Indonesia. KnE Social Sciences, 3(10), 760. doi.org/10.18502/kss.v3i10.3170