Question
Chrysler Marketing Plan
Marketing
Plan: Part II In this unit, continue to build upon the marketing plan I created
last week for the automotive manufacturer, Chrysler. Please see the marking
plan I attached. For Part II, make certain to include the sections listed below
in your marketing plan. SWOT Analysis: A valuable step in your situational
analysis is to assess your firm's strengths, weaknesses, opportunities, and
threats (SWOT). For this section, conduct an inventory of your internal
strengths and weaknesses. Then, note the opportunities and threats that are
external to the organization based on your market and the overall environment.
Competitive Analysis: For this section, create a comparative chart discussing
the differences between a minimum of two competitors. Goals: What are the
objectives and goals of your marketing plan?What is it that you hope to
achieve? Please be very specific in this section. Corporate
Social Responsibility, Sustainability, and Ethics Strategy: For this section,
explain any governance policies that you will use to be socially responsible
and ethical. Identify any aspects of your business model that will create more
sustainable operations (with a focus on bettering people, the planet, or
profits). Essay must be three full pages in length. All sources used must be
referenced; paraphrased and quoted material must have accompanying citations.
Adhere to APA Style when constructing this assignment, including in-text
citations and references for all sources that are used. Please note that no
abstract is needed.
Textbook reference: Tuten, T. L. (2019). Principles of Marketing for a Digital Age. SAGE Publications, Ltd. (UK).
Reference:MarketLine Editors. (2018). Company Profile.
Fiat Chrysler Automobiles NV. MarketLine.co
Expert Solution
The number of
automobile manufacturers in the market nowadays is quite high. The degree of concurrence
in this market has accelerated the use of cutting-edge technology designed to
boost the competitive edge and the quality of produced automobile brands.
Despite the presence of other industrial titans, Chrysler Corporation has
established itself as one of the world's most economically efficient
automakers. Given its flaws, it is questioned if this business could resist the
competition in the market. Examining Chrysler Corp.'s internal company
procedures and the company's prospects for survival in the market for digital
technology using tools like a SWOT analysis, competitive analysis, and a
corporate social responsibility, sustainability, and ethical plan will showcase
the company's marketing plan as a means of increasing its creative edge.
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