Research Proposal: Country of Origin's Effect on Purchasing Decisions

The paper will first provide background information about the country of origin on purchasing decisions made by Indian customers. Then, the paper will look into various aspects of the research problem: theoretical background, review of related literature, and method of collecting data. The findings will be discussed based on interesting results in the context. The paper will then evaluate the impact of the country of origin on buying decisions made by Indian customers in the automotive industry context. It will also provide recommendations based on the findings to the stakeholders in India. This study is timely and relevant at this juncture, as it will provide recommendations and solutions to counter issues related to the country of origin related to car buying decisions made by Indian consumers.