Marketing Plan for Chrysler's Free Maintenance Program

M‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍arketing Plan: Part III In this unit, continue to build upon the marketing plan I created last week for the automotive manufacturer, Chrysler. The plan is about Chrysler providing free maintenance for 2 years and 30,000 miles to customers who purchase a new Chrysler vehicle. This plan is intended to increase the sales of new Chrysler vehicles. However, the idea is to increase the MSRP of new Chrysler vehicles so the increased cost of new vehicles will offset the cost of free maintenance for 2 years. Please review the marketing plan assignments I completed last week to help you understand my plan. For Part III, make certain to include the sections listed below in your marketing plan. Segmenting, Targeting, Positioning, and Differentiation Identify the specific segmentation strategies that you will use. Identify your target markets. Incorporate the use of specific demographics and data in your research.‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍Marketing Strategy: In this section, use the four Ps of marketing to specifically explain your product, price, promotion, and place (or distribution) strategies. Identify any specific competitive advantages that you have for each P that you are using. Positioning: How do you want your customer to perceive your product or service? What benefits will you offer? What is your sales strategy? Explain whether you will focus on business-to-business (B2B) or business-to-consumer (B2C) markets. Your essay must be three pages in length. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. You must use at least two references. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Textbook reference: Tuten, T. L. (2019). Principles of Marketing for a Digital Age. SAGE Publications, Ltd. (UK

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