Communication

Information can be exchanged through various platforms and in various ways and means. In previous decades, information was passed through television advertising, radio communication, and magazines and newspapers. However, in recent years, technology has advanced, which resulted in the development of different social media platforms such as Google, Facebook, Instagram, Twitter, and others. The evolution of social media posed a threat to television advertising. Despite threats to television advertising, this media remains the most powerful advertising medium and is still relevant. Television advertising is still essential as it enhances the promotion of goods and services.