Question
Apple’s Marketing Mix and Technology Integration
For this
essay, the focus will be on Apple. Do some research on Apple, and identify how
the company illustrates the concept of marketing and the marketing mix. Please
explain how they have integrated the Internet of Things (IoT) in their
marketing and consumer-buying efforts. Be sure to explain the technologies that
Apple is using to revolutionize marketing and the customer experience. Your
essay must include an introduction. The essay must be two (2) full two pages in
length. APA Style citations and references for this assignment. Use the sources
I provided. Reference #1: Rossi, B. (2014). How Apple will dominate the
Internet of Things. Information-age.com Retrieved
from information-age online database. Reference#2:Miles, D. A., Garcia, J.,
Olagundoye, E., Brown, J., Clay, J., Cook, L., Cornish, D., Forbes, S.,
Kwapong, S., Lee, L., Micael, M., Morales, L., & Platt, P. (2019). Market
Research and Applied Statistics: The Apple Store vs. The Microsoft Store - A
Market Research Study on Consumer Behavior and Retailer Sales Behavior. Journal
of Marketing Perspectives, 75–99.
Expert Solution
Apple is one of the most
renowned companies in the technology sector, with an intriguing application of
marketing strategy, marketing mix, and technology integration. Therefore,
marketing and marketing mix concept application and integration of IoT have
played a significant role in the company’s success, and continuous application
of these techniques will enable the company to have a sustainable future in the
marketing sector.
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