Audience Insights and Competitive Analysis

D‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍ear Writer, For this assignment, you essentially need to complete an audience and competitor analysis of Priceline Pharmacy. The audience insights should be around 300 words, while the competitor analysis should be about 600 words. I have selected the order word count as 1100 words, in case you do need to include a bit more words. For the competitor analysis, the two competitors that have been chosen, are Chemist Warehouse, and Terry White Chemmart. For the competitor analysis, all three of the competitors specified should be equally analysed. Also, please make sure to include all of the things which were asked to be analysed for the competitor analysis, for each of them. This includes the strengths and weaknesses of the competitor’s content, their content pillars, platforms, formats, visual branding elements,and copywriting. Please refer to the lecture slides attached if need be. Please be specific with these, and provide detail. Some things which could be good to look at for competitors: What do they base the majority of their content around? Are there any elements which are specifically associated with them? Do they have strong brand associations? From there, you can analyse common trends in the industry and identify opportunities for Priceline’s content strategy. You should use diagrams and tables to visualise the key differences, strengths and weaknesses among Priceline and its competitors. This section is called competitor analysis for a reason. The main focus of this section is Priceline’s competitors. While it is useful to include and provide comparisons where you deem to be a good fit, it is very important to specifically analyse the competitors and their strategies. Just a point as well, the industry which these 4 pharmacies are in is the pharmaceutical industry. While they do sell other products and services, this is technically the core of them. Maybe it will be interesting to investigate what each of the pharmacies align with the most, and what most of their content is based on (for example, some of their content might focus more on beauty, etc.). The document titled ‘Assignment Details’, contains further information on what needs to be included, and what is expected. Fur‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍thermore, the other 9 PowerPoints which have been attached, are the lecture slides from the course so far. I have attached them, so that you do have the content needed for this assignment at hand. Obviously not all of them relate to this specific assignment, however I have attached them all since most of them do contain concepts which will be explored in this assignment. I encourage you to go through them, and focus on the ones which are relevant for this task. Please ensure that you use Harvard referencing. Make sure that you include in text referencing, and a reference list. The sources used should be reliable, reputable, and of high quality (for example, journal articles), and should be as recent as possible. Also, please make sure that any statistics or industry insights used are up to date. You need to provide evidence. Don't just say something, you have to explain it. Whether showing evidence be through screenshots, or including statistics etc. Please make sure that there are no spelling, grammatical, or punctuation errors throughout the assignment. It should be very polished and also professional. Please also ensure that the language used is of a high level, and the structure of the sentences makes perfect sense. Please make sure that any graph or visual element used is of benefit, and actually supplements the assignment. Please make sure that when you include any of them, they are actually talked about throughout and included within the text, and not just included for the sake of being included. When including figures, please make sure to include figure titles, and that the figures are accurately labelled. Please send me a message once you have read my order instructions, confirming your understanding of the task at hand. I have tried to make the instructions as detailed as possible. Please make sure that you communicate your understanding of the order to me. Additionally, I would really appreciate it if this order could be completed within 10 hours, or less. When sending me a message, please include whether you will be able to upload the work in sooner than 12 hours. If you have any questions or need any further clarification on anything, please feel free to reach out to me. Kind Reg‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍ards, Lucy

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