Question
Building Powerful Brands
Create a discussion post based on Critical Thinking Exercise 2-22 from the text (pg. 47) by Saturday at 11:59 pm Eastern for full credit. Use at least one external reference. Respond to a minimum of two classmates' posts by Tuesday at 11:59 pm Eastern. 2-22. Identify a brand that you have recently purchased that is not well-known, but you like. Using the concepts presented in the "Building Powerful Brands" section of this chapter, discuss how the brand you identified can be built into a powerful brand. Be specific. Clow, Kenneth E; Baack, Donald E. Integrated Advertising, Promotion, and Marketing Communications (p. 47). Pearson Education. Kindle Edition.
Expert Solution
In
the contemporary competitive market system, developing and launching a
powerfully influential brand is serve a vital and instrumental role in the
long-term viability and success of a business enterprise. While the already-established
brands regularly have the upper hand and dominate the clientele landscape,
there are various hidden germs waiting to be revealed. Building a positive
image of a particular brand triggers a positive assurance that subsequently
produces substantial value when customers purchase the brand with which they
have little knowledge and experience (Clow and Baack, 2020). This discussion
post explores the market potentiality of Northern-Star Sport shoes that I
purchased recently, to fully develop and advance into becoming a powerful
brand. Applying the various concepts in the course book can influence one to
recognize the strategies that the Northern-Start Sport Shoe company can carve
its place in the highly competitive market.
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