Media planning

T‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍ext Reading: Readings for Unit 3 may be found in your digital book, Pearson Custom Business Resources, by opening the second module, “Mass Advertising,” and reviewing the following chapters: Mass Advertising:

• “Media Planning and Negotiation” Moriarty, S., Mitchell, N., & Wells, W. (2015). Media planning and negotiation. In Advertising and IMC: Principles and practice (10th ed., Chapter 14). Pearson.

• “Visual Media” Bovee, C., & Thill, J. V. (2014). Visual media. In Business communication today (12th ed., Chapter 9). Pearson. Additional vocabulary: Search Engine Optimization (SEO):

The optimal amount of times a brand or good or service will be brought up by the consumer using various search terms in their browser. (Kombucha is the course product) Communication messages do not simply appear for public viewing. Marketing managers must plan their advertising messages as part of their IMC plan. The media planning must be organized and structured before content can be created. The media manager will develop a plan to include answers for the present situation of the campaign and then lay out the four steps of the media plan. For this Assignment, you will use your course product and determine an answer for the media plan quest‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍ions; then you will provide information for the four steps of the media plan. This must be completed before you are able to create actual messages to be delivered. Assignment

Part 1: Using your course product, list and briefly describe or summarize what you would propose as answers for the seven questions a media plan should cover. (Provide one paragraph for each question. See the seven questions in your eText readings for this unit.) Assignment

Part 2: Using information from Part 1 of this Assignment, develop media for a product and complete the four steps in media planning. Use the Template for Unit 3 Assignment in Course Resources. MT359: Unit 3 Assignment Template Assignment

Part 1: Using your course product, list and briefly describe or summarize what you would propose as answers for the seven questions a media plan should cover. (Paragraph for each question) Assignment

Part 2: Using information from Part one of this assignment, develop a media plan for a product and complete the 4 steps in media planning. Your Name: Media Plan for: (State your product name) Media PlanSummary (7 Questions answered) Media Plan Details: Target Market and Target Audiences: Media Objectives: Media Strategies: Analysis o‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍f the Media Plan:

• Analyzing a Company's CSR Practices
• Recommendations
• SEO, Search Advertising, and Display Advertising
• Chicken of The Sea Discussion
• Sounds of Marketing
• Google Trends Discussion
• Behavioral Viewpoint
• Benchmark - Three Scenarios of Organizational Change
• Data Analysis Report
• Prepaid National Card