Question
Global Marketing Environment Analysis
As a
student of Global Marketing Strategy, you are keen to understand the factors
within the global environment that seem to have driven or supported the
multinational companies global marketing operations. In addition, you are
expected to identify negative or deterring factors that could adversely affect
international market expansion. You decided to use one
of the selected companies in the Table below as your case study to identify and
critically analyse country factors relevant to global marketing strategy that
seem to have positively increased the focal firm’s global market presence and
equally factors that have aappeared to negatively affected same global company
market expansion.
Expert Solution
Amazon is one of the most
trusted companies that use the futuristic delivery system to sell and deliver
the company’s products multinational. It utilizes drones to deliver packages to
customers’ doorsteps. The company aims to increase profitability by applying
the current digital technology to make a better product that pleases the
customer. This report examines students’ critical understating of the factors
within the global environment that supports Amazon’s marketing expansion.
Additionally, as a student of Global Marketing Strategy, I am expected to
identify negative factors that could adversely affect Amazon’s market expansion.
This question has been solved!
- Verified by Admin
- Written by a Human Expert
