Question
Blog on Diversity of a Non-profit Organization
You will be starting a
blog entry for the non-profit organization that I intern with.
Blog Idea:
writing a blog about diversity in our organization
How it Relates to the
Org: founder/CEO, marketing coordinator, and volunteer
coordinator identify as Latinas. Interns and volunteers are diverse and are
from around the world.
SEO Keywords to add to
blog: diversity, inclusion, Latino-owned,
minority-owned, woman-led, equity, work culture, diverse culture
Blog Length: 500
words, single spaced
Other key information: our
blogs are positive and upbeat, see below for our language style
Language that drawchange Speaks (PLEASE READ)
1.social/casual/professional
2.genuine/sincere
3.up-beat
4.happy/positive
5.sometimes childish (ie: “yay!, “we’re so excited!”)
6.excited
7.empowering
8.encouraging
9.joyful
10.life-giving
11. We “share” and “instill”
12. We do not “teach”
13.Speak in first person: “we are” vs “drawchange is”
14. Inclusive
15. Non-Judgemental
16.No Political Stance
17.Not Opinion-Based
18.real - i.e. sometimes we include stats about homelessness/poverty/homeless children, etc. These are not happy thoughts, but reality. We want to include these as a part of "why we do what we do". We want to affect positive change and rewrite these statistics.
19Not exploiting (exploit=derive benefit from) ie: “Donate so this child can have a better life; guilt tripping people while using the child’s photo
20. When speaking about the gravity of a homeless child don’t use a picture of a single child. Use a group, art work, or a picture of a child creating where you clearly cannot see their face.
21. NEVER use a child’s real name or location, if a picture you are using has their name written on it either blur out the name or use a different picture. Jennie can help blur names in photoshop if need be.
22. Include CTAs (Calls to Action) for how people can get involved and help if they want to be a part of the change.
23.Examples of CTAs:
24. “Join us!”
25.“Visit our website:”
26.“Volunteer today”
27. Show how getting involved helps the audience
28. Be implicit with how to get people to donate- build excitement for the mission. Don’t outright ask initially.
29. Provide a sense of urgency.
30. Read more about CTAs here.
We have a very specific way of speaking as "drawchange". There is a particular brand voice that we want to keep consistent on all forms of social media and social platforms. In addition to the above list, we also have several other "ways that drawchange speaks". We always refer to the children as CHILDREN, never kids or any other slang term. See blog post explaining why. We want to make sure we are not using exploitative language. For example, while we do work with homeless children, we do not want to always refer to them as such. They are simply children who "are currently experiencing homelessness" or living in poverty. Unless specifically necessary for the point you are trying to get across, we want to use 'shelter programs', 'drawchange children', 'our children', 'children in our programs', etc, as much as possible.Our tone is casual & conversational, yet professional. We always want to relate to our audience as friends, and part of the drawchange family. We welcome everyone in and thank them CONSTANTLY. We couldn't do what we do without the support of our teachers, volunteers, interns, and community, so it is important to make them feel included in all that we do, while also encouraging them to find ways to become involved further.Our tone is also positive and empowering. We want to encourage everyone to think the same way that we teach our children. Anyone can be anything they want to be in life if they have the confidence and drive to go after it! We encourage and empower the children we work with, and we want to do the same for our followers and supporters. That's the 'drawchange way' after all!Furthermore, we NEVER want to accidentally exploit a child. Never define a child by their circumstance or make them out to be a victim. Also, if we are explicitly talking about homelessness or the negatives of their circumstances, then we should NOT use a picture of a single child clearly showing their face. This would be exploiting that child. If you ever have a question of if you are exploiting a child. We always want to do what is best for our children!
Expert Solution
Organizational
diversity is a vital component in meeting client’s needs and ensuring quality
service delivery. Drawchange is a non-profit organization governed by Jennie
Lobato, the CEO. The union is dedicated to recognizing the diversity that is
demonstrated in the institution since most children are naturally creative and
combining these different ideas can result in an exemplary outcome. All the
staff members including the CEO who is also the founder, the marketing
coordinator, and the volunteer coordinator contribute to diversity due to the
professional qualifications. Although professional competence is among the
primary components of diversity, employing individuals from various walks of
life also promotes uniqueness.
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