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Analysis of Protect American Milkers Event Through Consequentialism

Critical Thinking and Writing Exercise on Ethics

The purpose of this assignment is to strengthen your writing and analysis skills. The fact pattern below is the only information, other than the textbook, you may use to complete the writing

assignment. You may not conduct or utilize outside research for this assignment. After the factpattern, there is a short paragraph with instructions.

EXAMPLE:

The Background:

The Milk Crate Challenge has gone viral in recent days, with the often catastrophic resultsshared by millions across social media and at least one tweeter proclaiming it to be “the funniest

challenge since the ice bucket challenge.”“It’s the biggest thing that’s going on in every neighborhood right now,” said Derek, a 38-year-

old social media personality based on Long Island. “You go to any park or public place rightnow and you’ll see crates there.”But many see the Milk Crate Challenge as a viral meme that has become a public health hazard.Some doctors are also warning that the injuries from the challenge are putting more stress on hospitals at a time when emergency rooms nationwide are overwhelmed because of the surge incoronavirus infections.

The Scenario:A local charity in Akron, Ohio—Protect American Milkers (PAM)—decided to sponsor a milkcrate challenge to raise money for local dairy farmers, who are going bankrupt and losing their

farms because the milk produced by their cows has been spoiling in storage containers due toCOVID-driven supply chain disruptions.The rules to participate in the contest were designed by PAM to minimize harm to the

participants:

1. Participants must be at least 18 years old.

2. Participants cannot be under the influence of alcohol or drugs.

3. Participants must show proof of health insurance.

PAM is charging an admission fee of $10 per person to watch the event and $50 per person toparticipate in the event. It has announced that it will split the winnings 50/50 between the

contestant who crosses the milk crates the fastest without falling and the dairy farmers who are part of the association. PAM anticipates that it will raise about $50,000 during this two-dayevent.

Instructions:

(1) Draft your paper using the IRAC format.

a. Paragraph 1 = Briefly describe the dilemma and Define the ethical ISSUE thatthe dilemma presents: i.e. “Is it ethical for PAM to sponsor a fund-raising

activity for charity if there is a risk that some of the participants may be harmed?”

b. Paragraph 2 = Identify, define, and explain the RULES surrounding ONE of the two main frameworks for ethical decision-making: the principles-based approach

(focusing on the Categorical Imperative), OR the consequences-based approach.

c. Paragraph 3 = Conduct an ANALYSIS of the issue in this scenario. Apply the Rule of Law from your Rules section to the facts to fully explain why and how

PAM’s conduct is (or is not) ethical under the ethical approach you have chosen.

d. Paragraph 4 = State your conclusion at the end.

Please review the Critical Paper Grading Rubric so that you know how your work will be assessed

Expert Solution

The Milk Crate Challenge was the next viral meme after the Ice Bucket Challenge. Although some people found it funny on social media, it often had catastrophic results, making it a public health hazard. Some physicians warned that the challenge-related injuries are straining the hospitals' resources in times when the emergency rooms nationally are overwhelmed by COVID-19 patients. Nonetheless, an Ohio-based local charity, Protect American Milkers (PAM), decided to sponsor a Milk Crate Challenge to raise money for the local dairy farmers at risk of losing their farms because their milk has been spoiling in storage containers. The milk demand had dropped due to the disruptions in the supply chain caused by COVID-19. Therefore, the dilemma in this case study is whether the PAM-sponsored charity fund-raising activity is ethical despite the chance that it could harm the participants. 

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