Methods for Measuring PR Campaign Results

Measuring PR campaign results to determine their success is essential for PR management decision-making. Therefore, analyzing various tools regarded as adequate for measuring PR results for proper decision-making is critical.There are various tools for analyzing PR results. One of the tools extensively advertised by google is google analytics. This tool offers numerous controls over data collection, storage, and use, all of which are easily adjustable ( Google, 2021). Therefore, Google offers tools with data collection and governance capabilities that can b utilized to measure PR campaign results. Other tools from Google, such as google alert and data studio, can measure online mentions and generate reports, respectively (Warren). Neilsen provides tools such as digital content ratings that PR managers for this purpose can also leverage. Social networks such as Twitter and Facebook have analytic tools that PR managers can utilize to measure the success of PR campaigns launched on these networks. The other way PR campaign results can be measured is by utilizing the Barcelona Principles. These principles are considered the industry standard for assessing these campaigns (Warren, 2022). Therefore, PR managers can utilize this principle as a form of regulatory compliance to assess the success of their campaigns. These principles also allow the after and before comparisons of different aspects of PR activities (Macnamara, 2014) essential for PR campaign measurement. Generally, various tools provided by Google,  Neilsen, the social media network, and industry principles can be leveraged to measure PR campaign outcomes.