Arlington Regional Digital Campaign

*‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍****Please reference prior assignment attached**** Scenario 229 Activity 5-3 You work as a designer for a media consulting firm that completes projects across all industries. Your supervisor has offered you the opportunity to select one of three new up-and-coming clients who don’t have their collateral established yet, and she wants you to create a digital campaign that meets their needs. You have already selected your client and identified your audience and project goals, and you are now beginning to work on creating key artifacts for the digital campaign. Below is the client information from Milestone One to help remind you of your selected client’s needs. Client Information

• Arlington Regional, a local nonprofit hospital, recently received a generous donation to build a new neonatal intensive care unit (NICU). The board of directors would like to create a unique campaign for the hospital to promote the new NICU regionally and to prepare for the grand opening a year from now. Arlington Regional had not seen much growth in many years, but it’s now becoming a fast-growing community with many young families moving into the area. The hospital staff hope the addition of a new NICU will encourage more young families to use the hospital. Arlington Regional is willing to pay top dollar for a campaign that uses diverse communication channels. Visual Designs: Once you have reviewed the above materials, you can begin to create a portfolio of digital designs for your selected client that showcases your visual design skill set. Create one of the following designs to advertise the organization’s event. Select a different design type than what you created inMilestone Two.

• Billboard

• Brochure Specifically, you must address the following rubric criteria:

 •Design Techniq‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍ues: Modify or create a unique visual design for the selected organization’s event that clearly demonstrates principles and elements of design, design techniques, and effective use of color.

 •Design Alignment: Modify or create an additional design for the event that clearly aligns to the organization, event, and target audiences. Rationale: For your newly created additional design, provide the client with a short rationale that explains your design decisions by addressing the following considerations: 

• Tools and Technology: Identify the tools and technology you used to create the visual design and explain why you selected each tool/technology to create the visual design. • Delivery: Explain how the communication will be delivered to the target audience and why the selected channel is the appropriate delivery method for the visual.

 • Design: Explain the design elements and principles, visual and communication theories, and design techniques you used to create the visual, and explain the impact these will have on the target audience.

 • Message: Describe the message conveyed in the visual, including how the elements of design support the intended message. Guidelines for Submission To complete this assignment, you must submit the following: Design Submit both a PDF and a native file if using an Adobe Creative Suite program (AI, PSD, etc.) of each design with the date of submission so that your instructor can view it to provide feedback. Rationales Add your new rationale to the rationales document you submitted for Milestone Two. Together, your previously created and new rationales should be submitted as a 500- to 600-word Word document. 

The references, structure, and formatting of this document need to follow APA Style. Use headings to identify which visual des‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍ign each rationale refers to.

• Encryption in Communication
• Encryption in Communication
• Web Service Security
• Modernism And Postmodernism
• Observing Nonverbal Communication in Everyday Situations
• Role of Music
• Libel or Protected Opinion
• Cultivation Theory
• The People You Meet
• Journal Article Review