Question
Marketing practice
Follow all instructions extremely thoroughly!!!
Instructions:
● Write a 3-5 page paper that includes the following:
- Provide the class with a good definition/description of the term/phrase/acronym you were assigned. Do not use the term/phrase/acronym in the definition or description you provide.
- What is the significance/importance of your
term/phrase in the sustainability dialogue?
- Pair your word with a company of your choice
(it does not need to be a fashion brand,
DO NOT DO LEVI’S OR PATAGONIA). Include up to four examples of tangible evidence of the inclusion or
exclusion of your assigned term/phrase in the
sustainability dialogue for the company you chose to use for this
assignment.
- Incorporate at least one other recent article
that pertains to your term/phrase or company
that relates to the issue.
- Include at least one reference to Fashionopolis.
- If possible, incorporate at least one reference to Levi’s Case Study. if not, then include an extra external article
- Include an APA
formatted Reference page at the end (make sure you include the case study and Fashionopolis in your references). References should always
be in
alphabetical order by author’s last name on a separate page at the end of the paper.
- Everyone will present their term in class on 10/26 with a quick (3 minutes) explanation of the term and company. No need to prepare any slides for that.
I have attached the Levi’s Case study in another PDF for you to use as a reference. If you are unable to use it for this assignment, please follow the instructions, which state to include an extra external article.
Must include at least one reference to Fashionopolis: Why What We Wear Matters written by Dana Thomas.
Expert Solution
Businesses must incorporate
strategies that help establish a strong brand image by appropriately
integrating place, promotion, price, product, and the target market mix in
distribution, advertising, and promotion practices. Organizations use
strategies to increase market share, revenue, and profitability. Marketing
practices play a crucial role in determining organizational performance. An
organization should integrate the most appropriate marketing practices in
supply chain management. This involves understanding the target market's needs
and goals, responding quickly to questions or complaints, creating value, and
building credibility to enhance marketing efficiency and effectiveness.
However, companies must include sustainability dialogue while establishing
marketing practice strategies to provide products and services that add value
and personal touch to customers and that enhance environmental sustainability.
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