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MPL-510 Discussion

U‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍sing your own profession as a context, identify possible situations in which managers may use regression to offer insight into day-to-day management questions. Required Textbook O'Sullivan, E., Rassel, G., & Berner, M.‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍ (2008). Research methods for public administrators (5th ed.). New York: Pearson. [ISBN: 9780321431370] Read Textbook Readings • Chapters 13-15 View additional readings in module attachment. See attached pdf fi‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍le.

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Managers use regression analysis all the time in a variety of professional settings to get answers to routine management questions. For example, it's critical to comprehend how various advertising channels affect sales performance in the field of marketing. When evaluating the relationship between variables such as sales numbers and TV ads, online campaigns, or social media ad spending, regression models might be useful. Managers can more efficiently allocate budgets by focusing on channels that show stronger correlations with higher sales by examining these relationships. Regression analysis is an indispensable tool for managers across a wide range of professional disciplines. It allows for the investigation of correlations between variables and promotes data-driven decision-making, as demonstrated by its use in marketing, financial services, and healthcare administration.

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