Using
your own profession as a context, identify possible situations in which
managers may use regression to offer insight into day-to-day management
questions. Required Textbook O'Sullivan, E., Rassel, G., & Berner, M.
(2008). Research methods for public administrators (5th ed.). New York:
Pearson. [ISBN: 9780321431370] Read Textbook Readings • Chapters 13-15 View
additional readings in module attachment. See attached pdf file.
Managers use regression
analysis all the time in a variety of professional settings to get answers to
routine management questions. For example, it's critical to comprehend how
various advertising channels affect sales performance in the field of marketing.
When evaluating the relationship between variables such as sales numbers and TV
ads, online campaigns, or social media ad spending, regression models might be
useful. Managers can more efficiently allocate budgets by focusing on channels
that show stronger correlations with higher sales by examining these
relationships. Regression analysis is an indispensable tool for managers across
a wide range of professional disciplines. It allows for the investigation of
correlations between variables and promotes data-driven decision-making, as
demonstrated by its use in marketing, financial services, and healthcare
administration.