Question
Ethical Issues In Marketing Communications
Watch the video
about ethics in advertisement.
https://www.youtube.com/watch?v=fo936CsKGI0
Describe
briefly 3 advertisements that are unethical.
Explain why they
are unethical?
At the end of
this video the presenter suggests 4 practices for marketers when doing
advertisement ethical.
Describe brief
these practices (for each practice 1 sentence).
Explain if those practices would improve fairness and truthful in the advertising market.
Expert Solution
As demonstrated by the
advertisements for Pepsi, Dove, and Kellogg, unethical advertising can be
addressed by making sure endorsements are transparent, taking into account
customer demographics and product relevancy, protecting consumer privacy, and
abiding by legislation.
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