Question
Kellogs case study
Review
the "Kellogg's it's a SPECIAL feeling (Links to an external site.)"
case, the paper describing one of Kellogg effort in optimizing its production,
inventory and distribution with the aids of Management Science consultants.
Please conduct additional research on the Kellogg Company and its top
competitors.
1.Research and find out Kellogg’s Profit and Loss
Statement and balance sheets for the last 3 years
2.Research and find out Kellogg’s top 2 competitors’ Profit and Loss Statement
and balance sheets for the last 3 years.
3Compare revenues and profits for all 3 companies over the last 3 years. Base on
the most recent data you can find from the Internet (i.e., Yahoo, Wall Street reports, etc.,) develop financial
ratios to analyze and evaluate the financial positions of these companies.
Prepare a summary table of your findings. Based on your analysis, which company
is in the strongest position financially? in your opinion, what critical
results is most important for improving Kellogg's competitive position? Use
General Mills and Tyson foods as the two competitors
Expert Solution
Kellogg's is among the best
companies producing and distributing breakfast foods. Kellogg's planning system
(KPS) has been effective for over a decade. It involves designing a
multi-period and large-scale linear program to assist in making distribution, operations,
inventory, and production decisions to enhance the business's convenience.
Since its formation in 1906, its aim has been " improved diet and health”
(Brown, Keegan, Vigus, & Wood, 2001). The KPS operational system determines
the appropriate location for product production and the distribution of both
in-process and finished products between the distribution and plant centers
This question has been solved!
- Verified by Admin
- Written by a Human Expert
