Innovation and Creativity Discussion Response

How does change and innovation make an organization more effective? Describe the culture of the organization you chose in the previous weeks, do you feel it has a culture supportive of change and innovation? Why or why not? Do you think change and innovation would ever make an organization less effective? Why or why not? If not, what aspects of the organization's culture would you suggest need to change?

1.Discussion 4 response needed:

Change and innovation make organizations more effective by giving them new tools and methods to problem solve, advance business objectives, and create products. this allows the company to get ahead of the competition and use resources more efficiently. I do not believe that Publix Supermarkets has a culture that encourages change and innovation. When new technologies emerge in the retail market, Publix is often one of the last retailers to integrate them. For example, Publix only recently began rolling out self-checkouts in their stores, whereas many other retailers had introduced them years ago. This is because Publix's culture encourages customer service and interactions, which would be affected by customers using self-checkouts. 

While it is rare, I do think that change and innovation can make an organization less effective. If an organization is always concerned with finding the 'latest and most significant and not using what they have effectively, I believe that can harm the organization. An organization like this becomes distracted and unable to use its resources effectively to serve its customers. A company always concerned with innovation might also lose their company values and culture, as they will integrate change without first evaluating the potential impact.This is especially risky when a company has significant external relationships with customers. A study on large companies in Vietnam confirmed this finding (Phan, 2019). The study found that “innovation in business practices” and “innovation in workplace organization” significantly correlate with organizational performance. However, the study found no relationship between “organizational innovation in external relations” and performance. I think the results of this study demonstrate the immense benefit that innovation can have on internal organizational performance and the risk when these innovations are introduced to the customer base. 

Sources

Phan, T.T.A. (Links to an external site.) (2019), "Does organizational innovation always lead to better performance? A study of firms in Vietnam", Journal of Economics and Development (Links to an external site.), Vol. 21 No. 1, pp. 71-82. https://doi.org/10.1108/JED-06-2019-0003

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