Objectives
.Use of data innovation for valuable solutions
and competitive advantage
Questions |
points |
How did alibaba and ANT Financials use
data innovation (from the case) to deliver a solution to meet the value
proposition? ·
all active
data usage from the case ·
all passive
data usage from the case ·
all inverted
data usage from the case |
10 |
A
significant part of Alibaba’s development is linked to the company’s
utilization of a business model it initially executes in its endeavors. Alibaba
has been using an artificial intelligence-powered chatbot to assist with client
queries (Mei, 2022). This technology refers to a mechanical service provider
familiar to different people that it programs to match the concerns of
different clients with possible answers or responses in their repertoire.
Alibaba
has been applying diverse technological expertise that influences it into
becoming a smart business. This concept denotes the overall involvement of all
business players in accomplishing a common goal. For Alibaba, the common goal
entails retailing and ride-sharing, where the company is able to coordinate the
different technological mechanisms in an online network, and subsequently use
this machine-oriented technology proficiently manage data in real time (Zi,
2019). This technology-enabled model, in which the machine makes almost all
operational decisions, influences the company to dynamically and rapidly adapt
to the fast-paced changing market conditions and consumer preferences, thereby
gaining an incredible competitive advantage over the previous traditional
businesses.
ANT
uses a unique financial approach to mine consumer information from its Airplay
user base. The company then uses this information to build different
interconnected organizational platforms to make its financial services
worthwhile. The firm combines its micro-investing and micro-leading strategies
with which a platform method in its overall payments and lending to investment
and insurance. This strategy denotes a complementary platform and a linear
service approach that serves to avail the different financial services
ecosystem that far exceeds any other amalgamation. Research estimates that ANT
was able to handle over $16 trillion, with the organization earning an average
income of $7.4 billion (Mei, 2022). This concept influenced Alipay to gain a
market share by certifying out its digital finance technical assistance to
banks and other financial institutions. Last year, this active part was
responsible for 56% of ANT income, which translates to $9.7 billion. As a
consequence of Alibaba’s substantial position, the company stands to benefit
from IPO.
An
ample computing capacity and digital information are the fueling factors for
machine learning. The more interactions with the consumer base translate to the
more data and iterations the algorithmic engine goes through to make the
company has more usable data that provides better output (Zi, 201). Alibaba
uses this data to come up with probabilistic prediction models for precise
actions, and subsequently, the algorithm churns through lots of data to foster
better decisions in real-time with each iteration. These forecast models become
the foundation for most business decisions.
References
Mei, L. (2022). Fintech Fundamentals: Big Data/Cloud
Computing/Digital Economy. Stylus Publishing, LLC.
Zi,
L. (2019). Online Urbanization: Online Services in China’s Rural
Transformation. Springer.