Alibaba’s use of Data

The Alibaba Group of Businesses is renowned for using data in its operations at all levels, from tactical to tactical-strategic. The unique feature of Alibaba was to guarantee that the platform offered all the assets that an online firm would require to flourish and, as a result, encouraged the ecosystem's expansion. As such value proposition necessitates new skills in network coordination and advanced analytics. The ecosystem managed by Alibaba and ANT is far more financially sensible and customer-focused than conventional sectors. Therefore, analysing measures evoked by Alibaba and ANT is crucial in determining the various value acquisition processes needed in the utilization of data by the firms in managing and expanding their market reach.

Technology advancements have made it possible for people and corporations to gather massive volumes of data—both organized and unorganized- from various sources. Thus, Big data is a key factor in a company's competitive edge. Big data analytics are benefiting firms that are participating in big data in a variety of ways. In the cases of Alibaba and Ant, data from various sources has increased tremendously (Campbell, 2018). This trend has made it difficult to identify links and reveal hidden correlations due to the complexity of large data. As a result, the companies are now employing data analytics as a solution. The endeavor aimed to get profound and rich insights to provide a competitive edge by better comprehending clients, merchandises, and marketplaces. Big data is indeed threatening old business models and upending established sectors (Shahid and Sheikh, 2021). Companies adept at utilizing big data, like Alibaba, do better than those not. The rationale behind this is that similar to brand equity, data equity is extremely significant and was greatly optimized using a transformative process. Data was collected, automated, optimised and further fine-tuned to meet the companies’ objectives as a means of integrating active, passive and inverted data usage (Campbell, 2018). Since big data analytics may define new concepts and help firms better comprehend their clients, merchandises, and marketplaces, data and big data are the driving force behind creating value for firms and a strategic edge.

Analyzing measures evoked by Alibaba and ANT is crucial in determining the various value acquisition processes needed in utilizing data by the firms in managing and expanding their market reach. For instance, businesses adept at using big data, like Alibaba, do better than those not since big data analytics extract concepts and help establishments better comprehend their clients, merchandises, and marketplaces. Data and big data are the driving force behind creating value for firms and a strategic edge. Moreover, data from various sources has increased, and because of the complexity of this enormous data, it is challenging to find and uncover hidden connections. As a result, data analytics are invoked in cases where they provide organizations with particularly beneficial knowledge. Therefore, the proper utilization of data is crucial in the value proposition of Alibaba and ANT.

References

Campbell, H. (2018, August 21). Everything Alibaba does differently — and better. Retrieved from https://hbr.org/2018/09/alibaba-and-the-future-of-business

Shahid, N. U., & Sheikh, N. J. (2021). Impact of Big Data on innovation, competitive advantage, productivity, and decision making: Literature Review. Open Journal of Business and Management, 09(02), 586–617. https://doi.org/10.4236/ojbm.2021.92032