Marhaban Qatar Souvenir Project Proposal

The dates for the onset of the much-anticipated FIFA World Cup, 2022, are soon approaching. Since then, it has prompted entrepreneurs to pay attention to strategies to make significant revenues during that time. The event, which will be held in Qatar, is anticipated to open up a wide range of marketplaces for goods related to the massive number of visitors from the 32 participating countries. Selling handicrafts and souvenirs to tourists is a business that will be successful since it is a lucrative opportunity and there is a need to assist the tourists to remember the tournament, which is a once-in-a-lifetime chance. The project entails starting a new enterprise named 'Marhaban Qatar' that will sell designed and manufactured handicrafts and souvenirs by the local Qatar people. In collaboration with partners like the Ooredoo- a leading telecommunication company in Qatar, and Al Jawal- a furniture store, the business will stabilize the economy of Qatar by offering jobs and income to the local artists of Qatar hence improving their livelihood.

Tourists appreciate handicrafts and souvenirs since they function as reminders of the places they have visited and make them feel good about their trip. However, selling souvenirs and handicrafts has had several issues in the past that, if fixed, will increase the likelihood of making more money. It's crucial to note that some visitors prefer to purchase other items with their money rather than pay attention to the value of such handicrafts. Others attribute it to the stress of shopping, which is exacerbated by having limited space in their bags and not having the exact souvenirs a consumer would like. Because souvenirs have a significant cost to manufacture, tourists are deterred from purchasing them. Social media, according to (George & S.L, 2020), is a powerful marketing tool. The tool's unsuccessful application in the marketing of handicrafts has resulted in a tiny target market. When managed appropriately, the business will see a spike in sales, boosting overall profitability.

The ultimate goal of the business is to use waste recyclable plastics to bring about the economic well-being of the local artists and the Qatari people. Below are the objectives that the project aims to achieve:

   i.  Earn more revenues and profits than the initial costs of producing handicrafts and souvenirs and invest in larger projects.

    ii. Achieve tourist satisfaction by creating effective public relations measures that will, in turn, retain local clients in Qatar.

   iii.Measure the cost of production and gain more than thirty percent of the profit from sales in the cost of production in the initial three months of business operation. Moreover, maximum profits should be realized during the month of the FIFA World cup tournament.

  iv.  Produce valuable handcrafted souvenirs that will give customers a reason to consider buying the products.

    V.  a reason to consider buying the products.

The success of the project will be greatly influenced by how the company's problems are addressed. There will be a variety of strategies employed, including forging alliances with influential companies like Ooredoo and Al Jadwal. Additionally, using marketing channels like Facebook, Instagram, and Snapchat helps a business develop its reputation and forge relationships with customers (George & S.L, 2020). Sites like Talabat and Snoonu offer online marketing platforms. In time, travelers who will spend money in the companies will be attracted by the depictions of Qatari culture in those establishments. The distribution techniques for handicrafts should be effective in order to accommodate the convenience of world cup visitors. If the strategies are successfully and completely implemented, the business is expected to be a success.

References

GEORGE, S. L. (2020). Using Social Media Influencers to Promote Qatar as a Tourist Destination. http://qspace.qu.edu.qa/bitstream/handle/10576/12643/Sruthika-George_OGSApproved%20Project.pdf?sequence=1