Current Event Summary on Sports Management

Male sports such as football, basketball, and other games have a large viewership across different populations. Therefore, many people are inclined to watch male-related sports on TV compared to women's sports. For this reason, various stakeholders have taken specific initiatives to encourage people to view the different sports, especially football and cricket, that are played by women. This article on the Value of women's sport could treble by 2030 as UK viewership hits 33 million explains the impact of marketing of the free-to-air TV sports on BBC sports and SKY sports. Marketing has helped increase viewership across males and females by implementing the free airing of women's sports on these sports channels. Also, such marketing has attracted partnerships with social media platforms such as Tiktok, incentivizing content creators to encourage participation in women's sports and encourage its viewership and appreciation. The article explains how this marketing strategy has helped pique interest in women's sports and the increased audience size. The primary purpose of marketing is to attract the targeted audience and show the benefits of the product, service, or activity. In turn, keep and grow your customer base, in this case, women sports fans. This article establishes that stakeholders' free air TV on the primary sports channels is worthwhile since they have achieved their goal as viewership of women's sports has increased and is projected to grow more by 2030.