Please read the following article and answer the questions that follow. https://heizerrenderom.wordpress.com/2019/03/06/om-in-the-news-retails-inventory-woes/ https://heizerrenderom.wordpress.com/2018/08/08/om-in-the-news-zaras-new-inventory-and-logistics-plan/ https://heizerrenderom.wordpress.com/2019/03/28/om-in-the-news-amazon-falls-short-over-food-delivery/ Classroom discussion questions: How are brick and mortar retail stores an asset? Describe the inventory problems that firms like Zara are facing. What are the inventory issues that online grocers face? What can be done to make the systems more efficient?
There are various ways in
which brick and mortar stores are assets, including the advantage of proximity
where many target customers visit if the store is located in a strategic area.
Secondly, these stores offer satisfactory services to customers as the
salespersons provide detailed answers to customers' questions and complaints.
Finally, customers purchasing from brick and mortar stores can thoroughly
inspect the products before purchase to make informed buying decisions, hence
building customer trust and building a good reputation. Therefore,
brick-and-mortar stores are assets as they enhance customer experience and help
in building a good image.