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Question

Operations Management

P‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍lease read the following article and answer the questions that follow. https://heizerrenderom.wordpress.com/2019/03/06/om-in-the-news-retails-inventory-woes/ https://heizerrenderom.wordpress.com/2018/08/08/om-in-the-news-zaras-new-inventory-and-logistics-plan/ https://heizerrenderom.wordpress.com/2019/03/2‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍8/om-in-the-news-amazon-falls-short-over-food-delivery/ Classroom discussion questions: How are brick and mortar retail stores an asset? Describe the inventory problems that firms like Zara are facing. What are the inventory issues that online grocers face? What can be done to make the systems more efficient‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍?

Expert Solution

There are various ways in which brick and mortar stores are assets, including the advantage of proximity where many target customers visit if the store is located in a strategic area. Secondly, these stores offer satisfactory services to customers as the salespersons provide detailed answers to customers' questions and complaints. Finally, customers purchasing from brick and mortar stores can thoroughly inspect the products before purchase to make informed buying decisions, hence building customer trust and building a good reputation. Therefore, brick-and-mortar stores are assets as they enhance customer experience and help in building a good image.

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