Market Plan for Fun Spot

1.0 Situation Analysis

The situation analysis will analyze both the micro and macro environments of the business. Fun Spot is a new business venture that will be a food and beverages joint and provide a gaming experience for the customers. The target market will be the citizens of Dallas, Texas, in the United States, and with time, new branches can open up based on the performance of this particular branch. The direct competitors of Fun Spot will be Dave & Busters, who provide similar services, By Chloe, Mendocino Farms, among others. Dave & Busters Inc. is the leading direct competitor nationwide since they offer services of a restaurant and gaming services. The business suppliers will be the gaming manufacturers, farmers for foodstuffs and beverages, and factories that process products necessary for cooking. The legal environment of the business is conducive for conducting this type of business since they provide loans and grants to start-up businesses; there are minimal legal requirements, especially for small start-ups, and no income tax. Therefore, regarding the market share in Dallas, the competition Fun Spot will face, the suppliers of required products, and the conducive government regulations, Dallas, Texas, is a good location for the business.