Question
What is the Relationship Between Social Media and Consumer Buying Behaviour
What is the relationship
between social media and consumer buying behaviour ?I
had already submitted an order on 9 March and gave the writer more than one
month time to complete the dissertation. I even gave an extension but now there
is no response from the writer for the past 10 days. He sent me two drafts. and
the final draft is 29 pages where he stopped with the chapter of discussion.
There is no list of references only in text citations. I
would like to help me and complete the rest. I have to submit it on 21st April
2022 afternoon 15:00. If I miss the deadline I will have to redo the whole
course. I will send you all the required documents that I have. Kindly help me
complete it within the given time so that I can go through it before submitting.
Expert Solution
1.1 Background of the StudySocial media which has emerged out of the technological revolution is a popular marketing tool because of its wide audience appeal. The use of social websites introduced a new form of social media communication allowing people to interact and communicate faster than ever before. Social media platforms therefore became an important interface in the exchange of product knowledge, product lines and a means to acquire brand recognition and interact with the end user (Khatib, 2016). Therefore, social networking allows companies to directly access consumers through an enhanced audience access online and referrals given through word of mouth which promotes high sales on social networking platforms (Chivandi, Samuel & Muchie, 2019). According to research, the largest consumers of online content are millennials and as such, the ways of getting their attention has also shifted from traditional methods to the use of social media (Chivandi, Samuel & Muchie, 2019).
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